Lisa King Joins Jonathan Camp, MD to Promote Scoliosis Awareness

(LAS VEGAS)— Jonathan Camp, MD, a pediatric spine surgeon at Children’s Bone and Spine Surgery, today announced Lisa King has been hired as the director of physician relations for his practice, which focuses on scoliosis.

In her new position as director of physician relations, King is responsible for implementing a scoliosis awareness marketing plan, promoting Camp’s services and increasing the practice’s brand awareness and subsequent business growth within the general pediatric physician community.

Prior to joining Camp, King served as the area sales manager for Gannett Pacific Publications, where she was responsible for creating annual budgets and monitoring the four local monthly publications distributed in Las Vegas. She also provided mentoring and training to sales staff and reviewed proofs of all publications prior to print.

King previously was the marketing director for Steinberg Diagnostic. As the marketing director, King created marketing and branding campaigns to increase its business as well as handling all advertising from creative concepts to ad designs and collateral materials. She also was responsible for hiring and providing training to all marketing staff. In addition, King promoted all new modalities to referring physicians as well as the planning and implementation of open house and CME dinner events. Prior to Steinberg Diagnostic, she served as the area case manager for Vencor Hospital.

A resident since 1991, King has donated her time to numerous organizations. She served as chairman for the American Cancer Society’s “Relay for Life” from 1993 to 1996 and chairman of the board for “Board Breaks for the Cure” for the Susan G. Komen Breast Cancer Foundation in 1999.

King can be seen every Saturday and Sunday on LV ONE as the host of Dyson and Dyson’s “Best of the Best” real estate television program, airing at 10 a.m.

Beginning on June 12, King will be featured as a full contact Muay Thai fighter, trainer and mentor on the Oxygen Network’s eight-week reality series “Fight Girls,” which depicts the story of ten tough female Muay Thai fighters attempting the impossible—to beat the best female fighters in the world — and win the chance to fight for the Muay Thai World Championship belt in Thailand.

Jonathan Camp, MD, is a pediatric spine surgeon at Children’s Bone and Spine Surgery, at 1525 E. Windmill Lane, Ste. 201 and 653 N. Town Center, Ste. 208. With more than 30 years of experience in pediatric spine focused on scoliosis, he is certified with the American Board of Orthopaedic Surgeons and is a member of numerous prestigious organizations, including the American Academy of Orthopaedic Surgeons, Pediatric Orthopaedic Society and the Nevada Medical Association. Camp is a fellow in the Scoliosis Research Society and the American Academy of Pediatrics (Orthopaedic Subsection). For more information call (702) 434-6920 or go to www.cbsortho.com.